Privacy Policy

Who we are:
SeaSpray Digital is an advertising technology provider focused on social and email campaign management.

What we do:
We provide tools to advertisers and agencies to run, measure, and optimize marketing campaigns. We do not collect or hold personal data beyond campaign-level metadata.

The type of data our Platform processes:
We process pseudonymous data such as:

  • Unique email opens

  • Unique clicks

  • Opt-out events

  • Click-through on unique tracking links

  • IP addresses (used for delivery verification only)

How data is collected:
Data is collected through user interactions with email messages (e.g., clicks or opens). This activity is logged and reported back to our clients. We do not use cookies or tracking pixels, and we do not retain click/open logs longer than 30 days.

Why we collect data:
Data is used for the following purposes:

  • Campaign performance reporting

  • Delivering and limiting frequency of offers

  • Preventing invalid or malicious activity

  • Personalization and analytics

Data Ownership & Disclosure:

  • Data on our Platform is owned and controlled by our clients and partners.

  • We may transfer data internationally under valid legal frameworks.

  • We may disclose data to authorities to comply with lawful requests.

Data Security & Retention:

  • We implement industry-standard security measures.

  • Pseudonymous data is retained for up to 1 year, then aggregated or anonymized.

  • Aggregated data may be retained up to an additional 3 years.

Your Rights & Choices:

  • All campaign emails include an opt-out link.

  • Clicking this link will stop further communications from that advertiser.

  • We do not knowingly process or sell data of individuals under 16 years of age.

  • We honor rights under applicable privacy laws (e.g., access, correction, deletion).

Full Privacy Policy

1. The Platform

Our Platform enables advertisers to execute and measure email and social campaigns. Email engagement (opens, clicks, and opt-outs) is recorded to comply with regulatory requirements and optimize campaign performance.

2. Data We Collect and Process

We only collect pseudonymous data such as:

  • Open/click events from email interactions

  • Opt-out requests

  • IP addresses for ad delivery verification

We do not collect or store names, phone numbers, or any directly identifying personal data unless our clients provide it for communication purposes.

3. Cookies

SeaSpray Digital does not use cookies or tracking pixels.

4. Purposes for Data Processing

We process data to:

  • Deliver and personalize campaign offers

  • Track campaign performance

  • Limit overexposure to the same content

  • Identify potentially harmful or fraudulent traffic

  • Provide reports to clients

5. Personalization & Client Data

Clients may upload their own customer lists for personalization. These data sources are governed by each client’s own privacy practices. We contractually prohibit the use of:

  • Sensitive personal data

  • Data from or about known children

6. Disclosure & Transfer

  • Data may be transferred internationally (including to the U.S.) under applicable legal frameworks.

  • We do not sell or share personal data for independent commercial purposes.

  • We may disclose data when required by law or to protect the security of our services.

7. Security and Retention

We maintain physical, electronic, and procedural safeguards.

  • Pseudonymous data is retained for up to 1 year, then de-identified or aggregated.

  • Aggregated data may be stored for up to 3 additional years.

  • Client data is subject to their own retention policies.

8. Your Rights and Choices

Depending on your jurisdiction, you may have rights including:

  • Access, correction, or deletion of your data

  • Opting out of targeted advertising or communications

  • Control over use of sensitive data

To opt out of future communications from a campaign, simply click the opt-out link provided in the message. This will ensure you no longer receive future messages from that specific advertiser.

9. Children’s Privacy

We do not knowingly collect or process data from individuals under the age of 16. If we become aware that we have done so, we will take steps to delete such data.

10. Policy Changes

We may update this Privacy Policy from time to time. When we do, we will revise the “Effective Date” at the top of this page and provide notice via our website or services.

Contact Us

If you have any questions or would like to exercise your privacy rights, please contact us:

SeaSpray Digital – Global Privacy Office
Attn: Data Protection Officer (DPO)
📬 P.O. Box 102, Newtown, CT 06470